There are more than 20 million E-commerce websites all over the internet, and their count is increasing daily. This shows that online platforms have replaced 90% of shopping. The most significant examples of e-commerce are Amazon and Flipkart, which have quickly become single brands. The reason for this is fast penetrating online shopping. In addition to the quality and good services of websites, your website must appear on the top of the SERPs where E-commerce SEO comes from!! What is SEO, and how do you make your E-Commerce website SEO Friendly?
What is E-commerce Seo?
The job of SEO is to make your online store more and more visible on search engine result pages (SERPs). Whenever a customer searches for a product you sell, Then SEO gets your website ranked highly. When your website is ranked on Google’s first page, then the chances of traffic increase. When it comes to SEO, there are no ongoing costs after you are at the top of the search engine results page (SERP). The rankings are the outcome of eCommerce Search Engine Optimization best practices.
Why SEO For Ecommerce Matters
In case page one of Google sounds too mysterious, here are some SEO statistics:
- About 70% of the traffic runs on the first five organic results on the Google search page.
- Search engine optimization is seen as more effective than pay-per-click marketing by 70% of marketing experts.
- The organic result coming on Rank First has a 37% click-through rate or CTR
- 91% of all pages do not get organic traffic from Google
How to Develop an eCommerce SEO strategy
E-commerce SEO may seem daunting, especially if your website has numerous products. It could take some time, but a good plan will help you advance quickly. When creating a unique kit for your SEO-friendly eCommerce website, the following elements should be considered:
- Prioritize pages: Regarding e-commerce SEO strategy. Certain pages should be prioritized to maximize visibility and drive traffic to your site. Product pages Category pages, the home page, and blog pages are the most important for priority. By focusing on these priority pages in your e-commerce SEO strategy, you can increase visibility, drive traffic, and ultimately, boost sales.
- Create a workflow: To do effective SEO, you need to satisfy a variety of prerequisites, including selecting the right keywords, adding meta information, accurately identifying your photos, adding alternate image attributes, and incorporating relevant keywords.
- Observe the competition: Watching your rivals is always a good idea for eCommerce SEO, as they may have some great ideas that you can borrow for your website. The best way to do this is to outsmart your specialized competitors.
- Follow through with CRO: CRO (Conversion Rate Optimization) is essential to any successful eCommerce SEO strategy. It involves analyzing and optimizing your website to improve the percentage of visitors who convert into customers or take the desired action, such as signing up for a newsletter or adding a product to their cart. Before making any changes to your website, use analytics tools to track performance, optimize product pages, simplify the checkout process, use A/B testing, optimize for mobile, and use social proof to build trust and credibility with potential customers. By following these tips, you can effectively integrate CRO into your eCommerce SEO strategy and increase your website’s conversion rates.
Remember that SEO is not a one-time task. It requires constant attention and adjustment.
Essential factors for the optimal eCommerce SEO tools
Having the correct SEO toolbox can be beneficial for the search engine optimization of your eCommerce website. When selecting the best eCommerce SEO toolset, remember the following points:
Keyword Research: A good eCommerce SEO tool should provide in-depth keyword research capabilities, such as identifying long-tail keywords relevant to products, search volume, buyer intent, seasonal keywords, competitor analysis, and localization. Long-tail keywords can increase conversion rates and draw in more targeted traffic, while seasonal keywords can be used for seasonal sales or events. Localization can attract more qualified local traffic.
On-page Optimization: Keyword research is essential for optimizing product and category pages for the most relevant keywords, creating unique and descriptive page titles, meta descriptions, URLs, header tags, image alt tags, image optimization, internal linking, user experience, product descriptions, reviews, and internal linking strategies.
Site Audits: A site audit for an eCommerce website is a process of analyzing and evaluating the overall health and performance of the website. It thoroughly reviews various aspects of the site, such as technical issues, content quality, user experience, and search engine optimization. Critical areas include technical SEO, on-page SEO, conversion optimization, content strategy, backlink profile, and localization. By conducting a comprehensive site audit, you can identify areas for improvement and make recommendations to improve the site’s performance and increase conversions.
Back Analysis: Backlink analysis is an essential part of SEO strategy for e-commerce websites. It involves identifying backlink sources, analyzing link quality, removing toxic links, building quality links from authoritative websites, and monitoring backlinks. By following these steps, you can improve the quality of your backlink profile and increase your website’s ranking, driving more traffic to your e-commerce website.
Competitor Analysis: Identify competitors in the e-commerce space, and analyze their SEO strategy, backlink profile, content, social media, pricing, user experience, design, ease of navigation, and checkout process. By conducting a thorough competitor analysis, you can gain insights into their strengths and weaknesses and use that information to improve your e-commerce SEO strategy.
Reporting: The tool ought to offer thorough and simple-to-read information on the SEO success of your website, including keyword ranks, traffic, and conversion rates.
Integration: Integration analysis is essential for e-commerce websites to ensure that all systems, tools, and platforms work together seamlessly to provide an exceptional customer experience and drive sales. It involves evaluating payment processing systems, order management systems, customer relationship management (CRM), marketing tools, and analytics tools. Payment processing systems should be secure, reliable, and compliant with relevant regulations, while order management systems should integrate seamlessly with the website, payment gateway, and shipping providers. CRM systems should manage customer data, while marketing tools should drive traffic and sales. Analytics tools should track website performance, customer behaviour, and sales data.
Customer Support: Customer support is essential to any e-commerce website, as it can significantly impact customer satisfaction and retention. To ensure practical customer support, it is essential to provide multiple channels for support, respond to customer inquiries and complaints on time, provide knowledgeable and friendly staff, provide self-service options, personalize customer support interactions, post-purchase support, and continuous improvement. These factors can help improve customer support and create a positive customer experience, increasing customer satisfaction.
Many e-commerce business owners want to start boosting conversions right now. Although you are one step ahead, that is the correct attitude.
Before converting them to your offerings, you need to attract visitors to your website. You are setting yourself up for success by starting with e-commerce SEO.
Let’s look at our e-commerce SEO checklist:
- Use sensible keywords.
- Do a competitor analysis and concentrate on homepage SEO
- Site architecture should be made simpler.
- Boost product pages
- Design responsively
- speed up page load time
- build backlinks
Your e-commerce site will rank higher in the search engines and provide more leads for your CRO efforts if you adhere to those recommendations.